IT BEGINS
WITH THE EYES.

The first eyewear object from Э Л И Т А.

OPTICAL 001 is the first Э Л И Т А design to move from vision into production.

A low, narrow wraparound silhouette defined by wide, sculpted temples, dark lenses, and restrained branding. It begins with the eyes and the presence a single object can bring to the face.

The frame is currently being developed and refined with our manufacturer. Every element matters: geometry, temple width, fit, finish, lens proportions, branding, construction, and packaging. Nothing will be rushed. We are putting everything into this design because it will establish the standard for every object that follows.

Before the official release, physical samples will be produced for product testing, campaign shoots, artist wear, and continued development. Each sample will be handled, worn, photographed, and evaluated in real environments. Those experiences will reveal what needs to be strengthened, removed, or refined before the final production version is approved.

OPTICAL 001 carries more than the weight of a single release. It is the foundation of the physical world of Э Л И Т А and the object that will carry the vision forward into everything we build next.

Planned release: Spring/Summer 2027.